Detailed Plan

The problem we are trying to solve

With 33 different countries, legal systems and diverse economic situations, Latin America, is a very complex place for any entrepreneur or existing business to be able to launch, sustain and grow its businesses.

With almost 30% of our people under the poverty line, Latin America desperately needs for new and improved ways of value creation, to enable people with the will and ideas to make them true, creating real impact for themselves and the communities they live in.

Crowdfunding is a proven mechanism, that can help to provide the needed resources to solve this situation. But in order to generate the level of impact needed at LATAM scale, new ways of thinking, innovative business models and the adoption of new technologies are required.

Our Solution

Our goal is to provide crowdfunding for all, from a small business in Argentina to a 20-year-old in México who has a brilliant idea that can change the world, in both cases the lack of adequate funding impedes them to thrive and realize all their potential.

Though crowdfunding on its own will not solve all the issues along the way an entrepreneur or company can face, specially in the changing and almost chaotic LatinoAmerican environment, additional funding could be needed and investors as well should have a mechanism that allow them to securely invest and de-invest whenever required.

All of these can be easily done, through the Cardano's blockchain native multi token capabilities, facilitating the mechanisms for Tokenization of businesses by minting their Digital Assets in the Cardano blockchain, enabling funding and liquidity for both the company and the investors.

For all these to happen, we will develop and provide a platform as a service, in which companies can strategize, create, manage and sell their tokens.

And for small and big investors the functionality to browse through lots of innovating ideas and choose to invest whatever amount of money they choose by purchasing their tokens.

Who are we?

We are 2 partners from Argentina, that are active members in Catalyst and in LATAM, looking to leave a footprint in the world. We are passionate about the potential that Cardano can provide to people in LATAM and all over the world.

From the two original founders now our team has grown to a team of over 6 people in 3 different continents and we are looking to expand it even more!

- Lucas started his journey in the traditional stock markets, and quickly made his road into a passion at 19 years old. After advising several clients to traditional investments he turned his sight into Cryptocurrencies and Blockchain Technology, where he recognized it's life changing potential. Thanks to blockchain technology many doors that were previously closed opened, crowdfunding was one of them. After seeing the difficulties with traditional funding methods he came up with Token Allies, which he funded and now manages. Linkedin: https://www.linkedin.com/in/lucasmacchiavelli/

- Alex has 20+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high performance teams to deliver Products that customers love (Customer Development, Agilism, Lean, Design Thinking). Alex is also a professor and public speaker, helping to build common knowledge around the Digital Transformation, Exponential Organizations and Abundance. Linkedin: <https://www.linkedin.com/in/apestchanker/>

Within Cardano, Alex is an active community member, helping now to build our ecosystem in LATAM, performed as Community Advisor in F6, with high ratings on his assessments and won a fund for his co-proposal Proposals Mentors Marketplace ( <https://cardano.ideascale.com/a/dtd/369749-48088> )

As part of his Cardano project and activities, Alex has built a Team of UXs and Devs that are entering the Catalyst Space to build incredible products.

The technical team involved in this proposal will be assigned from that team.

How our platform works

Our solution is a two sided platform, with two main users:

- Businesses and Start ups: Once these companies join our platform, we will enable them to tokenize their business and provide them an easy to use interface where they will be able to create, manage and sell their business tokens to investors, allowing them to get easy access to funding.

- Investors: They will have access to several innovating ideas from startups and businesses in LATAM, looking for funding. Our platform will allow them to invest in those companies by buying those tokens, wether they want to do it in an early stage (Initial Offerings) or later, with a prize determined by demand on a free market.

How we address the Challenge Objectives

ADA Holders will then be able to Invest in those companies buying those tokens with their ADA, and the invested company will then become an ADA Holder on its own. With this we will be helping the Challenge objectives by promoting members of the Cardano ecosystem to invest in LATAM and generating new members of the Cardano Ecosytem, growing LATAM and growing Cardano.

Why LATAM

Business tokenization in LATAM is still a new industry but is growing rapidly, because the economic struggles the region has, the crypto space is very attractive, with several LATAM countries among the top Crypto investors in the world. (https://www.statista.com/statistics/1202468/global-cryptocurrency-ownership/)

The Alli Model

One of the main problems of traditional stock exchanges is that businesses get funded only once. Our aim is to give continuous funding while the businesses continues to give value to investors. That's when we created the "The Alli model"

Allie Coin (ALLI) is our native cryptocurrency in Cardano. The token will be minted on Q1 2022 on the Cardano Blockchain.

To be sustainable we will be using ALLI as our own way of crowdfunding our business. ALLI will also serve as a reserve system to create trust and commitment.

All token drops will follow a specific set of rules in order to guarantee safety for investors and businesses. For this reason we came up with a simple solution to prevent businesses from just leaving the platform without having any consequences.

This model will consist of a Halving and Pledge system.

Halving: In order to give continuous funding a halving system will be implemented, businesses will be able to mint a percentage of the supply at the beginning but will continue to mint with a fixed cap for a longer period of time.

Pledge: The platform will take a certain percentage of the funding to generate a pledge in ALLI, which will be kept staked and vested to the company in a 5 years term. This will show the funded company commitment to the platform while generating an Asset for that companies future.

This system solves two main problems, continuous funding for businesses and security for investors, this way the business gets to continuously mint tokens but they would also need to guarantee safety for investors in order to get back their pledge.

What's on the horizon?

Ideas are great, but a plan must be made for something as big as our goal. That's why we are dividing our Plans in Short, Medium and Long term. By now we've only scraped the surface of what Token Allies could be in the short term.

Our first task after launch will be to take our platform to countries close to us, that's why we are starting with countries from LatinAmerica, specially with Argentina at first. So what comes next after our short term roadmap?

General Milestones

Q1 2022: Initial Coin Offering Sale / Release of MVP1

Q2 2022: Implementation of extra features / Scaling (More on Business capturing)

Q3 2022: Voting system and Staking

Road to Decentralized Governance

Following the spirit of our industry and the Cardano blockchain, we intend on slowly developing into a more decentralized system where all holders of ALLI will have a vote on how we run our platform. At Token Allies we understand where our industry is going and we intend on leading the way into a decentralized future. This will be one of our long term goals for Token Allies

Budget

Our goal with this is to have a minimum working product by Q1 2022

The amount requested would allow us to complete our team

- $18.000 will go to developer salaries: $3.000 per month x 2 developers x 3 months

- $7.000 will go to server costs, legal services and marketing

TOTAL Requested budget = $25.000

Key project progress metrics

- Development team appointed by January 2022 (already identified and initial agreement to pursue)

- Prototype by January 2022 (Initiated)

- MVP released by March 2022

Outcome KPIs

- At least 2 business on board by Q2 2022

- At least 2 Funded Businesses by Q3 2022

- At least 50 Investors on platform by Q2 2022

- At least 500 USD in average daily trading volume in Q2 2022

More information:

- <https://twitter.com/TokenAllies>

- <http://t.me/tokenallies>

- Prototype (Under construction): https://www.figma.com/file/CA6Q8lsrqmvdwjOiAxlcBU/Untitled?node-id=0%3A1

Thanks for reading our proposal and we appreciate all the feedback you can give us, that is what allows us to grow and deliver the best product to the LATAM community.