[IMPACT] Please describe your proposed solution.
We want journalists, media and influencers to care about our projects that are built on Cardano. These people often don’t have time to do the research. The world of blockchain is very vast and complex. Let’s make it easier for them. Let’s offer them a prepared, well-filmed interviews in a broadcasting quality for professional media.
I propose to create 3 in-depth interviews.
All of them will be in two versions: short 1 minute and long up to 10 minutes.
It will be ready to serve different purposes based on the needs of the media and influencers.
[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
Why this challenge?
> Catalyst Open aims to seed the ideas which might, in time, grow the ADA economy and inform our future funding priorities.
This proposal is trying to reach beyond the gates of Cardano Community. To inform outsiders and newcomers about the benefits of the projects built around Cardano. Especially those with social and environmental impact.
This solution offers time and money savings for influencers and media. We’d save them ton of time, money and our projects still get a great exposure.
[IMPACT] How do you intend to measure the success of your project?
We want to do 3 in-depth interviews.
We will measure the successful creation and distribution of each interview. This is our metric for success.
Please note that it’s not realistic to provide any numbers regarding the distribution here. We have to accept that we live in a world where all the coverage, articles etc. are being paid for. It costs considerable amount of money to have an article or video on Cointelegraph or other big platforms offering news. It goes to thousands of dollars per article.
That’s why I’m proposing this as an alternative way where we simplify the process for media and influencers, we offer them ready-made interviews hoping it cuts down the distribution rates. In best case scenario they’d publish our content free of charge.
That's why I cannot estimate the number of final views / shares etc.
[IMPACT] Please describe your plans to share the outputs and results of your project?
-
The interviews will be shared on our Adafilms website offering play and download option for anyone interested.
-
It’ll be part of our monthly newsletter at Adafilms. Currently we have 50 subscribers + 500 social media followers.
-
We've partnered up with Sustainable ADA, Impact Web3 and A Samsudin Brothers Projek who already have much larger outreach - over 2000 followers.
-
The interviews will be offered to media using a professional paid platform - this is still in negotiation, so I don't want to make false promises.
-
We plan to release this also on CardanoSpot.
[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?
Proposer
Petr Smělík | documentary filmmaker
I've been working as a professional filmmaker for over 16 years. My work has been shown in television and cinema. Along the way these projects received several awards.
I have successfully delivered two proposals in F8 Film and media challenge:
1) Blockchain Class:
https://www.adafilms.art/blockchain-class
2) Chasing The Wada Dream documentary
<https://www.adafilms.art/wada>
This project received Best Film Award at Nucast Film Festival and was selected to be part of a huge Conference / Festival in Rwanda July 17-20. This event has 6000 attendees and over 100 000 viewers participating online.
I filmed at Cardano Summit 2022:
https://www.adafilms.art/project-catalyst-story
https://www.adafilms.art/use-cases
I'm supporting various Cardano related projects:
https://www.adafilms.art/honeybees
You can check the list of my non-Cardano related documentaries here: https://www.vivatscreen.com/en
Twitter: https://twitter.com/petr_adafilms
Co-proposer
Razali Samsudin: Editor | Author | Subject Expert | Partnerships
Co-Founder of Sustainable ADA, Streets of ADA - A Samsudin Brothers Projek
Co-Author of Recalibrating Value, Identity and Impact Through The Blockchain - Cardano Impact Report
15 years of experience as an interdisciplinary Educator from early years settings to postgraduate level, with a background in social sciences, humanities, and sustainability. Author, Writer, Editor, Digital Economy, Blockchain, Sustainability and Impact Measurements, Researcher (Research Lead Connecting SDGs to Project Catalyst and lead on the SDG Proposer Tool and SDG Search Tool with Cardano AIM #Blockchain4Good, #Cardano4Good, #NFT4Good). Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG and Education Coordinator, Contributor at Cardano AIM, PositiveBlockchain, Cardano4Climate, Catalyst School, Adafilms.
<https://www.linkedin.com/in/razali-samsudin>
<https://twitter.com/Razlosophy>
[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?
We plan to do 3 in-depth interviews.
Each interview is one milestone.
The work can be divided into monthly cycles:
Week 1: Pre-production
- Selecting a project that is ready for an interview
- Planning a meeting, contacting the team
- Scheduling filming, setting up a crew
Week 2: Production
1 or 2 days filming based on the nature and complexity of the project. Mostly 2 days.
- Day 1 - interview itself - usually at least with 2-3 members of the project's team
- Day 2 - filming extra shots with the team and without the team
Week 3: Postproduction
- One day of editing
- One day of sound postproduction, recording voiceover if necessary, final sound mix
- One day of color grading, adding simple visual effects if needed
- One day of final mastering
Week 4: Marketing & Distribution
- Revealing the main video online, sharing across our reachable channels
- Contacting online media platforms and TV broadcasters offering them this new content for use
- Running promotions on Youtube and Twitter for better reach and engagement. This is led by impact web3, Sustainable ADA and A Samsudin Brothers Projek
- Multimedia Articles for each interview - Sustainable Ada
- Promo posters and covers made by artists and graphic designers: 1 poster per project
NOTE:
In theory each month is the same on the timeline. The reality will be different, things will overlap or get delayed. We'll be informing the public about the changes openly.
In theory the whole project is manageable within 3 months. The reality of the passed projects taught me to add an extra time as things never go as planned. That's why I set the timeline to 6 months.
We consider these projects to be part of the first interviews:
Climate Neutral Cardano
Satellite Oracle
Landano
ImpactScope
Socious
Algaetoken
We met most of them at Cardano Summit 2022 where we had a chance of the first contact:
This proposal aims to do the interviews in much greater depth. Consider the link above as a preview.
[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.
We want to do 3 videos. Each video has to complete these 4 steps:
Week 1: Pre-production
Week 2: Production
Week 3: Postproduction
Week 4: Marketing / Distribution
Each interview is one milestone.
It means we can easily plan 3 main milestones and 12 small tasks - 3x4 for each story.
The activities are described in detail in the previous section.
[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.
We intend to produce 3 videos.
So we have 3 milestones.
Each milestone concludes:
- Video in 2 versions: 1 minute + 10 minutes.
- These videos are shared openly at our adafilms website. https://www.adafilms.art/
- Influencers and media representatives can download them and use them freely.
- Posters and articles are created to support each video. All of it is shared via the network of Sustainable Ada.
- The interviews will be offered to media using a professional paid platform - this is still in negotiation, so I don't want to make false promises. But some kind of paid service will be used for sure.
<https://twitter.com/SustainableADA>
<https://sustainableada.com/>
<https://sustainableada.com/impact-web3/>
<https://asamsudinbrothersprojek.gitbook.io/streets-of-ada/>
The detailed approach towards milestones is described in the previous sections.
Statement of milestones is ready here at this link.
[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.
For each milestone we'll need this:
<u>Week 1 Pre-production</u>
Selecting a project that is ready for an interview, planning a meeting, contacting the team, scheduling filming.
23 hours of work. 1hr per $20 = $460.
<u>Week 2 Production</u>
1 or 2 days of filming based on the nature and complexity of the project.
Logistics and accommodation: $1800 (of course it depends on type of location, so this is the top number, in case of unused logistics money these will be used for production and postproduction or marketing)
Filming itself requires a cameraman, sound operator and director on set.
We will use two cameras for 2 days.
This whole crew with equipment costs $1500 per filming day, so it's $3000 for 2 days.
<u>Week 3 Postproduction: </u>
- One day of editing = $400
- One day of sound postproduction, recording voiceover if necessary, final sound mix = $500
- One day of color grading, adding simple visual effects if needed = $350
- One day of final mastering - $300
<u>Week 4 - Marketing & distribution</u>
- Revealing the main video online, sharing across our reachable channels
- Running social media promotions on Youtube and Twitter for reach and engagement. This is led on multi platform by impact web3, Sustainable ADA and A Samsudin Brothers Projek - all of this has a budget of $830
- Multimedia Articles for each interview ($60 - Sustainable ada)
- Promo posters and covers made by artists and graphic designers: ($150 per poster)
- Contacting online media platforms and TV broadcasters offering them this new content for use / we'll use paid service here ($400)
Overall: $8250 per project
We want to do 3 projects which means $8250 x 3 = $24750
For the proposal we used the rate of 0,33 ada per USD = approx. 75 000 ada
[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?
Main producer: Vivatscreen - small studio registered in Czech Republic
Listed Producers of the series - Adafilms, Impact Web3, Sustainable ADA and A Samsudin Brothers Projek
Specifically:
Petr Smělík (producer, director)
https://twitter.com/petr_adafilms
https://www.vivatscreen.com/en
https://www.linkedin.com/in/petrsmelik/
He has a graphic designer and an account manager in his team.
Prokop Souček - director of photography
cameraman with over 20 years of experience, <https://www.imdb.com/name/nm2402498/>
Ivan Horák - sound designer
Experienced and extremely skilled sound designer, holds several awards for best sound design, https://www.imdb.com/name/nm1308711/?ref_=fn_al_nm_1
Razali Samsudin - Marketing and PR strategy
Editor | Lead Author | Subject Expert | Partnerships
<https://www.linkedin.com/in/razali-samsudin>
<https://twitter.com/Razlosophy>
[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
Regarding the budget:
We mostly follow European standards, but compared to these we work for less. We are filming in a small crew of only 3-4 people, thus saving a lot of money.
These formats are usually produced by the teams of 5-7 people.
This is the supporting evidence of the current filming costs:
<https://www.freelancevideocollective.com/filmmaker-resources/production-crew-rates/>
Of course these are calculated for an average movie, so in our case it's obviously less.
But nevertheless film and TV work is in its core needs still the same.
As you can see we are offering a significant price reduction opposed to the standards.
Final words:
Good and proper media coverage is the key to success of any project. Cardano in general is no different. At the same time if we don’t step up ourselves, nobody will do that for us.
I strongly believe this proposal can bring a lot of good value and positive energy for Cardano ecosystem.
