[IMPACT]

Shimmy is a user-centric, purpose-driven social media platform, powered by the Cardano native $SHM Token. It enables users to create impactful content that sews the seeds of positive change and development across active communities.

• Facilitating safe, purpose-led, impactful content.
• Enhanced Privacy & Security.
• Short-mid form Video & Audio sharing.
• Controlled, programmable sub-channels ('Shimmies')
• Enabling wider world views.
• Positively impacting society, causes & communities.
• Simple, intuitive UI & Usability.
• Token utility and use cases creating real world value.
• Direct impact & value via $SHM Token.

1. Budget Constraints - Lean, bootstrapping approach required pre MVP.
2. Regulations & Operational restrictions - International regulatory requirements & rules.
3. Communication challenges - across languages and with a fully remote team and open source development. Also throughout the active community.

[FEASIBILITY]

URL for Roadmap

<u>Timeline Breakdown</u>:

0-1 Month:

• Marketing & Community outreach.
• MVP Product Development (8-10 weeks).
• Marketplace Listing & Exchanges outreach.

1-2 Months:

• Launchpad.
• TGE $SHM Mainnet.
• Listings, Trading Pairs & Exchanges.

2-3 Months:

• MVP & Utility Testing.
• Demo release.
• Airdrop whitelist & Launch.

3-4 Months:

• Live testing.
• Founder member MVP Launch & Feedback.
• Seed fundraise.
• Pre-launch marketing campaign.

4-5 Months:

• Product fixes & Pre-launch developments.
• Team & Developer growth.
• Launch marketing campaign.
• Full Beta product launch.

5-6 Months:

• In-app content campaigns & Initiatives.
• Invite only & Incentive mechanism launch.
• Influencer & Earning role campaigns.

<u>Milestones (2022)</u>

• Global product launch.
• Viral Campaigns & Product Market Fit.
• Seed fundraise.
• Listing on +3 major exchanges.
• +33% Transaction growth rate.
• 100,000 active members.

Build

Project Management - $15K

Infrastructure Development - $8K

Smart Contract Development - $10k

Front-End & UI Development - $8K

Graphic & UX design - $6K

Marketing

Outreach & Advertisements - $10k

Listings & Exchanges - $10k

Airdrop & Product Launch - $10k

Community Management & Growth - $5k

Services

Hosting & Database (12 Months) - $5k

Accounts (12 Months) - $1k

Development & Tools (12 Months) - $3k

Legals (12 Months) - $3k

Licenses - $1k

Total

$95k

Team of 4 to 5 required for the MVP Development & Testing phase. Consisting of:

Founder - Elliot Crabtree

Senior Blockchain Engineer - Daniel Tan

Senior Blockchain Engineer - Franklin Lee

Database & Infrastructure Engineer - TBC

Community Manager & Growth Marketer - TBC

[AUDITABILITY]

• AVG. Per quarter member growth (+33%)
• Transaction growth rate (+33%)
• Download & Usership Stats.
• Active members (+100,000 Q4 2022)
• Meeting Roadmap timescales.
• Community growth metrics.
• Marketing Virality & Data metrics i.e engagement, audience, views.
• Listing & Volume on popular exchanges.
• Public Code reviews.
• Penetration testing.
• Audits/ Legals (Soken.io).

Achieving global exposure and positive impact. Delivering valuable use cases and tangible value through the platform across the world. Bringing a progressive UX, Design & Utility. Creating a truer, decentralised social media use case for a cause-led audience.

Entirely new proposal.

SDG Rating

SDG goals:

Goal 1. End poverty in all its forms everywhere

Goal 2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Goal 5. Achieve gender equality and empower all women and girls

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 12. Ensure sustainable consumption and production patterns

Goal 13. Take urgent action to combat climate change and its impacts

Goal 14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

10.2 By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

11.4 Strengthen efforts to protect and safeguard the world’s cultural and natural heritage

11.a Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning

17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

4.7 By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

5.b Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women

8.3 Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

Key Performance Indicator (KPI):

8.3.1 # of participants in Shimmy, # of Shimmies formed on Shimmy, # of developers contributing to Shimmy.