Detailed Plan
Market: Our Financial Literacy app can be connected to any bank account via Open Banking in Europe. We can extend it beyond Europe. There is no solution out there that teaches financial literacy in the DeFi space. The staking reward is a huge advantage and invites families to again promote to their kids the savings mindset.
Product: Our pocket money solution provides families with 5% rewards on their savings through staking a stable coin. We plan to combine staking and spending by issuing a prepaid wearable payment solution ("Finny Key") that children from 7 years onwards can get to spend their pocket money for smaller things.
Acquisition: We are in discussion with one of the largest toy companies in Europe. Moreover, we aim to get into retail stores for our wearable payment solution. Over and above, we seek for partnerships
Monopoly: By combining gamification with staking, we build the first "Learn to Earn" (a variation of play to earn) tool for families: Families earn by learning - e.g. we can incentivize saving, by teaching their children something about healthy money habits, etc. Society profits, because the next generation will learn to navigate freely in a complex world of digital money.
For Cardano, Financial literacy fits perfectly to the long-term vision of a system that is built for the people. Not only giving them the technology, but also the education for the next generation, of children how grow up with the idea that money is not dependent on a centralized bank but can be organized distributed invested and kept safe decentrally.
We plan to go live in Q3 2022 with such a MVP solution. We need 200'000 USD for building this solution into our Finny Family and Finny Kids App and asking the Cardano Community/Partners for (paid) support in building the staking solution correctly, e.g. with COTI.
Budget Break-down:
Funding Level 0: 50k for app running costs + UX Definition of the Staking Flow:
- Azure 2k from Feb 2022 onwards 12k (6 months)
- App Critical iOS/Android upgrades 5k
- Staking Flow UX for Families: 18k
- Accounting: 8k
- Insurance for 2022: 11k
- Legal Costs: 10k
- Website: 1.2k
Funding Level 1: 100k - to spend in around 3 months
- All of Level 1 plus:
- 5k Landing Page for collecting pre-registrations from Families
- 20k Marketing campaign on social media (~6k for 3 months)
- 5k Marketing Management
- 3k Social Media Content Marketing for 6 months
- 17k UX Revamp / Screen Design towards Staking support in Finny Family (1st prio) and Finny Kids Apps (2nd prio)
Funding Level 2: 150k - to spend in around 6 months
Level 1 +
+ 15k Finny App UX improvements
+ 30k Finny App Integration of Staking flow (from the UX developed in Level 0 and 1 Funding level)
+ 5k Presentation / Pitching in Conferences
Funding Level 3: 200k - to spend in around 9 months
Level 2 +
+ 30k Crowd Funding Campaign after successful Pre-Campaign
+ 20k Crypto Buying/Top up - UX Concept
Definition of Success:
Funding Level 0:
- kept the company and app alive
- shaped the Architecture / choice of stablecoin
- found further funding within 6 months to build the MVP solution
Funding Level 1:
- Level 0
- brought live a pre-campaign
- won 3000 pre-registrations in 3 months
- defined and showed to the community the user flows for staking / staking literacy in the existing Finny app
Funding Level 2 (time horizon: 6 months)
- Level 1
- Built a Beta Staking Flow in the Finny Apps, ready for user testing, stretch: go-live in stores with alpha users
- Pitched about our DeFi literacy concept in 2 conferences
Funding Level 3 (time horizon: 9 months)
- Level 2
- put live the crowdfunding campaign to build the full solution for DeFi literacy for families
- created the UX flows for buying of Stablecoin tokens to be staked
Details about Founders and Company in the attached slide deck and on our youtube channel:
<https://www.youtube.com/channel/UCC75xd45p-XAHio0E6fcREw/videos>