Why is it important?

Latin America is a Key Region for growth and needs to attract more engaged community members.

What does success look like?

A wide spectrum of people from Latin America or with connections to Latin America coming together and forming teams to grow our ecosystem.

Key Metrics to measure

• The volume of proposals originated by Latin American people

• The quality of those proposals as well as the impact on their local communities

• Number of new local Cardano communities created in Latina American's countries or cities

• New application and use cases created that are intrinsic to the way of life of Latin Americans

  Challenge brief

We learnt, improved and grew a lot. However, growth is a continuous process and this challenge is to keep us united towards our goal: increase the adoption of Cardano in Latin America while giving equal opportunities and inclusion to its people.

As part of the impact the past Challenge for Latin America already generated, is the creation of the Catalyst LATAM community where many Latin Americans are now gathering, lowering the language barriers and start co-creating our own future through collaboration.

Not only that, but several proposals to represent and expand the Cardano community, allowing our community members to participate in important events representing CArdano and also creating key events in big centers. As also proposals to better support the community communication and education of new members.

Latin America is a fertile region for mass adoption and create value based on Cardano. It has talented and passionate people that with the proper tools and opportunities are able to create its own paths and ways to succeed; failure is an option but not a surrender. What latinos only need, is someone to hold theirs back.

This challenge is to keep Cardano growing in Latin America, to allow more people to join that wonderful community, and to give a second chance to those that tried but their current living and economic conditions constraints their possibilities to flourish.

Guiding Questions

How can we increase our presence on in person events?

How can we expand Cardano developing content to education software platforms?

How can we create more content about Cardano that will bring more engagement from people outside Blockchain ecosystems?

How can we better support proposers coming to our ecosystem?

How can we support the community to create more engagement in promoting Cardano?

Potential Directions

Better tools for FIAT on and off ramp directly in ADA vs Latin Currencies, Digital Coupons, etc.

Creation of Hubs or funds to keep the hub operation

Amount 600.000.00 usd. In Adas using today Ada price 0,52 cents would be 1.153,846.15 in Adas