Detailed Plan
According to World Almanac and Book of Facts, around 44 million people speak Polish as a native tongue. 2017 research showed that as much as 10% of Polish citizens knew the term “Bitcoin” and “cryptocurrencies”, and since then the global market has risen substantially. Poland also ranks in the top 10 countries hosting the most cryptocurrency ATMs. Yet Cardano stays under the radar. There are only around 3000 members in Cardano-related Polish social media pages and Polish posts on forum.cardano.org cannot get more than a couple hundred hits. What’s our idea on how to change that?
We want to build a complete Poland Cardano Center. A place where people with different levels of knowledge meet and find valuable sources of information. Where everyone can learn new things: may it be ‘what wallet do I need for Cardano assets’, ‘what is proof-of-stake’ or rather ‘how to build your own smart contract on Cardano’, in general learn about possibilities Cardano is offering. Where people can freely share their ideas, thoughts and concerns.
Our kind of online hub will consist of:
1. Webpage with articles covering current Cardano-related news, basic blockchain educational pieces, descriptions and researches of projects based on Cardano, onchain data based on ‘Cardano Blockchain Insights’ and probably more,
2. Cardano & blockchain related podcasts published also on existing YouTube channel
3. Telegram group (already existing with ~800 members: https://t.me/cardanopolskaADA
4. Twitter (already existing with ~300 followers https://twitter.com/CardanoPolska))
5. Mailing list with weekly/bi-weekly updates
6. Discord channel
Budget:
1. Server + domain (1y) ~$200
2. Suitable theme with customized graphics (logo, buttons etc.) ~$250 (could be done as a community contest to find secret “gems” - freelancers)
3. Articles:
- translations $0.02 per word, average length of article 1000 words = $20; 3 articles a week ~ $60; per month ~$240; per 6 months ~$1440 (+ free ‘guest articles’ by Cardano Ambassador, news pieces thanks to cooperation with local crypto news outlet)
- original pieces $0.03 per word, occasionally, ~4 per month ~$120, per 6 months $720
4. Podcasts: 1 professional podcast per 2 weeks, with guests (experts, community members, developers), published on already known YouTube channel + Spotify + Apple, Google Podcasts and more, sometimes with rewards for listeners: ~$200; 2 per month, around 10 per 6 months ~$2000
5. Cardano merchandise (like stickers, pens, T-shirts) to incentivise our community moderators tirelessly working pro-bono and encourage new member to activity - quizzes, Kahoots, livestreams (Telegram, Twitter, Discord, YouTube): ~$600
6. Marketing - awareness campaign:
- targeted social media ads (FB/Twitter) - $100 per month, per 6 months $600
- Google search ads - $100 per month, per 6 months $600
- possible SEO consultations ~$250
- guest articles on external websites to gain traffic - free
Any remaining funds could be used as community incentives: creative contests (like new infographics), quizzes, lucky draws etc.
Total: $7000
KPIs:
1. Amount of content originally created in Polish
2. Amount of content translated into Polish
3. Number of users that have joined local Cardano groups
Definition of success:
a) 1st month:
- setting up fully working website consisting of 20 basic articles (batch of new pieces and those previously disseminated across forum.cardano.org) and current news
- signs of community growth
b) 3rd month:
- doubling the numbers on Telegram, tripling the numbers on Twitter
- website with over 50 high quality articles related to Cardano
- appearing in top 30 on Google under terms related to Cardano
c) 6. month:
- website with over 100 high quality articles related to Cardano
- 1st page on Google under term “Cardano”
- another x2 growth of social media pages
d) 1 year+:
- live meetups of our flourishing community
- video tutorials (probably earlier)
- cooperation with developers (probably earlier as they are already in our community)
- developing into complete Polish Cardano Community Hub