[IMPACT]
In consultation with established industry professionals, promote and develop story ideas around Cardano with the goal of obtaining funding and/or broadcast opportunities.
The general public, and most media execs I would imagine, view blockchain with a jaundiced eye. It's somewhat scammy, incomprehensible for many, and nothing more than this week's "pet rock" fad du jour in the eyes of many people these days. For the majority of blockchain applications and efforts, that isn't far off the mark. Cardano is an exception to that rule and the PBS television network and the PBS audience are also exceptions to the rule with respect to examining subjects more closely and in-depth than typical outlets and audiences.
I don't see downside risk, but plenty of challenges. PBS is non-profit and non-commercial and the limited amount of funds available inside the PBS system are ferociously fought over already and rarely available to outside producers. Self-funded documentaries are generally a non-starter and are often viewed as infomercials more than journalistic efforts. In my experience, PBS program execs will rarely if ever accept program proposals that come with funding sourced from inside of the organization or movement that is the project focus.
The studio-based production of weekly series is less expensive than other long forms and offers ongoing audience exposure but aside from Charles' favorite cookie recipes, there are probably a limited number of studio-based series ideas around Cardano that would pass the "is this an infomercial" test.
Locating funding from outside of the Cardano ecosphere overcomes the self-promotion hurdle and at the same time reduces the financial impact to the producing and distributing agencies. That would be the focus of the next phase of the project if approved in a subsequent challenge round and may not be needed if enough interest can be generated in this initial phase of the project.
[FEASIBILITY]
Find interested producers and make their tasks easier by providing background information and story angles that help them understand and appreciate the Cardano difference. This is a 3-month project to test and determine if there is interest that has the potential for further development and funding.
Research and pitch story ideas to print journalists that result in favorable in-depth coverage and that helps establish objective journalistic viewpoints favorable to Cardano that can be used as a backstory to support specific, targeted PBS proposals.
Time and Travel - $2,500
Brainstorm and develop program ideas with consultants inside and outside of the PBS system.
Time and Travel - $2,500, plus outside consultant fees of $5,000 (which includes travel)
Project total: $10,000
PBS veterans and respected journalists to be determined during the proposed project execution.
[AUDITABILITY]
Measured by the number and success of meetings and discussions with key players and by the results obtained.
One of more programming possibilities that have been vetted by journalists and/or PBS execs and have viable funding options.
New.
