Detailed Plan

More about the Problem

Carbon footprint mitigation is often associated with greenwashing as there is no transparency and traceability.

There are several problems when working on solutions:

- How to calculate my footprint?

- Can I mitigate it? How?

- How can I make sure there is no greenwashing?

- How to make it transparent and traceable?

MyCarbonZero Solution Today

"My Carbon Zero" inspires people and companies to take action against climate change. Each action counts and cumulative efforts will have cumulative results

My Carbon Zero is being developed under the leadership of Scott Poynton (see more at the team) and The Pond Foundation (https://thepondfoundation.org/) and phase 1 is already ongoing and could be found at <https://mycarbonzero.org/>

The platform enables you to calculate the lifetime carbon footprint and take actions to mitigate it by reducing your Carbon and by supporting trusted projects.

Please login and check your Life carbon impact as well as go through the available resources.

MyCarbonZero has started in 2021 and already has clients including companies, schools, and individuals. Some examples: https://www.apellaadvisors.com/, https://www.educatedc.com/, https://calyah.com/

Scott Poynton was a guest speaker at the Catalyst Sustainability Goals conference on November 23rd - here is the link to the video and to hear Scott talk about collaboration, trust, and MyCarbonZero

<https://www.youtube.com/watch?v=SAPUIlLFYio>

00:30:18 Corporation, Trust and Blockchain, Scott Poynton

MyCarbonZero Solution & Cardano

The goal is to take this off-chain project on-chain and use Cardano infrastructure. The reason to bring it on-chain is to have better transparency about Carbon footprint and traceability of activities to mitigate it, so less space for "greenwashing".

<u>The key process includes:</u>

- Calculate the life carbon footprint

* Website and carbon calculator for individuals is already available at MyCarbonZero.org

* For corporate or more complex calculations the MyCarbonZero team is supporting the calculation

- Register it on-chain as your carbon footprint impact

- Choose a selected trusted* project that reduces Carbon footprint and send the amount of ADA to reduce your footprint

- Register the transaction on your carbon account and available as an online webpage or as a report

* Trusted projects are projects that are directly vetted by MyCarbonZero NGO and other Vetted on-chain projects such as Veritree.

Example projects

- <https://www.huskventures.com/>

- <https://www.durrell.org/wildlife/rewildcarbon/>

- <https://trilliontrees.org.au/>

- <https://www.veritree.com/> - was featured at the Cardano Summit

Roadmap

<u>0-3 months plan</u>

Technology Spec - Week 0-2

UI/UX sprint - Week 2-4

Product development Week 4-8

Testing, improvements, and Product version 1 lunch week 8-12

<u>3-6 months plan</u>

Promote MyCarbonZero web 3 through the partners and The Pond Foundation network.

Test the business model - i.e. payment for the report, the yearly fee for the platform

Continue development - complete V2

KPIs & Success factors

<u>3 months:</u>

POC of full cycle from footprint calculation to reporting

Integration of wallet to trusted projects - 1

Test customers - 2

<u>6 months:</u>

Once the model is working MyCarbonZero will offer it to its clients as well initiate business development activities for example through our trusted partners who can offer additional services to their customers.

Integration of wallet to trusted projects - 3-5

Over 10 customers

Business model

Marketing and scale plan

<u>12 months and Going forward</u>

MyCarbonZero objective is to build an attractive easy to use system that could scale. We will work on the plan of integrating the MyCarbonZero process with companies that could reach millions of users and have a big impact. One simple example is the travel industry where an Expedia user is able to calculate his/her flight carbon footprint and mitigate it through directly supporting a trusted project like Veritree and a full verification and transparency for the process.

The team is very knowledgeable about the travel & hospitality space and in particular related to technology integrations and we see a massive opportunity for scale. This proposal can then be connected with another proposal by the team related to Traveler ID, but could also operate on its own.

<https://cardano.ideascale.com/a/dtd/Traveler-Identity/381611-48088>

Team

<u>Scott Poynton</u> - a social & environmental leader <https://www.scottpoynton.com/about-1>

Scott is a real social and environmental leader for the last 30 years. He create an NGO names The Forest Trust (currently www.earthworm.org)) and his estimated positive impact is for about $ 2 trillion of supply chains and millions of hectares of forest. He is now on his biggest mission to mitigate climate change.

<u>Yoram Ben-Zvi</u> - a social entrepreneur - <https://www.linkedin.com/in/yoram-ben-zvi-446836/>

In the last years, Yoram is focused on combining impact and business. 3 years ago he left his comfort zone and joined an NGO Earthworm.org to work on sustainable business models across agriculture supply chains. Yoram is very active on the catalyst as a CA, successful proposer, and at Cardano4Climate community.

<u>Udai Solanki CTO</u> - Technology expert <https://www.linkedin.com/in/solanki/>

Udai is the founder and CTO of eRevMax for the last 20 years building the most innovative and scalable B2B solutions to the travel industry. Udai and his team also worked on blockchain solutions that could match the travel industry and that can be integrated with travel brands.

<u>Razali Samsudin</u> https://www.linkedin.com/in/razali-samsudin/

Razali is an Educator, Editor, Digital Economy, Blockchain & Sustainability Researcher, Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG and Education Coordinator, Co-Founder of Sustainable ADA & Catalyst School Core Member

++MyCarbonZero team <https://mycarbonzero.org/about/team++>

The current team will continue and support MyCarbonZero progress.

Budget

For this first phase, we choose to focus on an MVP (minimum viable product) that will help prove the process and present it to clients and partners.

The majority of the funds will be dedicated to the product development that will be managed by Udai and based in Calcutta India where the cost of development is low. We calculate the budget across a period of 3. We envision

Spec and development - 1 person for 3 months X $2500 = $7500

UI/UX/Design 1 person for 2 months X $1500 = $3000

Project management customers & partners = $2000

Project coordination $1500

Total budget $14,000

Challenges

There will be challenges on the way to success, here are some:

Challenge 1 - making it very simple for users

Climate change seems a huge issue and we are powerless.

How can make everyone feel they can and should contribute to fighting climate change? How can we make users understand it is possible to get to 0 negative impacts? How to make a user flow very simple and fast?

Challenge 2 - Business model

To grow and scale, we will need to prove and improve the business model which is today based on the corporate social responsibility budget. This will be part of the ongoing work in the next 6 months. Our goal is to generate revenue so we can sustain the growth.

Challenge 3 - Partnerships for scale

Partnerships with leading companies have the risk of the speed of implementation and priorities. We need to find the right motivation and process to make this partnership effective.

SDG goals alignment (based on AIM Proposer SDG tool - https://cardanocataly.st/proposer-tool-sdg):**:)

Goal 13. Take urgent action to combat climate change and its impacts

SDG subgoals:

13.2 Integrate climate change measures into national policies, strategies and planning

13.3 Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning

13.b Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

Key Performance Indicator (KPI):

13.2.2 Total greenhouse gas emissions per year

13.3.1 Extent to which (i) global citizenship education and (ii) education for sustainable development are mainstreamed in (a) national education policies; (b) curricula; (c) teacher education; and (d) student assessment

#proposertoolsdg