[IMPACT] Please describe your proposed solution.
This proposal aims to boost the circulation of content related to EVM and Cardano, as the possibility of deploying Solidity contracts in a Cardano EVM sidechain is still little known.
We can achieve this goal by curating content and translating it into other languages, as most of the information being presented in search engines is in English.
We will deliver content in 3 languages simultaneously: English, Portuguese, and Spanish. At the same time, we’ll identify content with high demand around the issue of EVM deployment, as well as other opportunities to point out Cardano's EVM (Milkomeda or Mamba) as an alternative and as a gateway to the ecosystem.
Our proposal also has an outreach incursion that aims to target influencers who are authority in the development of software in these respective languages. We’ll tag the translated content in their publications, thus increasing the reach and relevance of each piece.
The contents will highlight our strengths, such as community support and the possibility of implementation through proposals on Catalyst.
To achieve such results, we will create some social media accounts (such as Twitter and Medium) for content distribution and outreach.
[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.
The challenge raises the question on how we could make it easy for dApps and other projects to expand or move from Ethereum to Cardano. But there is a problem: the challenge assumes that these DApps and projects are aware of this possibility.
As the challenge also proposes, to welcoming projects to Cardano, we need proper material and distribution channels to reach these goals.
Our proposal wants to address the communication problem of this challenge, creating strategic content to grasp organic search and spreading this content in 3 languages.
With our content strategy, we believe that our proposal is capable of reaching the main goal of this challenge: to make it easy for projects to deploy in the Cardano EVM ecosystem.
[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
Risk
The initial results were low.
Solution
We plan to address engagement targeting specific communities that use EVM. We'll try to understand if it's possible to share our content in their main channels.
Risk
Not being well perceived by others communities because of maximalism.
Solution
In this case we’ll have to adapt the narrative in the next articles for a specific community.
Risk
Possibility that the Cardano community related to the EVM ecosystem has few relevant articles that can be curated and fit into some conversion strategy.
Solution
We’ll redirect the work reserved for curation to create more strategic articles for the ecosystem.
[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.
First Month
- Strategic Planning
- Subscribing analytics and tracking tools
- Gathering data about EVM articles from other networks
- Content development
- 2 Strategic SEO articles
- 3 Curated articles with CTAs
- Translations to Portuguese, Spanish and English
Second Month
- Content development
- 2 Strategic SEO articles
- 3 Curated articles with CTAs
- Translations to Portuguese, Spanish and English
- Searching distribution channels and communities using EVM
- Social media account setup and identity development
- Development of the first report and presentation of the defined direction for the strategy
Third Month
- Content development
- 2 Strategic SEO articles
- 3 Curated articles with CTAs
- Translations to Portuguese, Spanish and English
- Initial result analysis and refining, if necessary
- Report development about the previous month
Fourth Month
- Content development
- 2 Strategic SEO articles
- 3 Curated articles with CTAs
- Translations to Portuguese, Spanish and English
- Initial result analysis and refining, if necessary
- Report development about the previous month
Fifth Month
- Content development
- 2 Strategic SEO articles
- 3 Curated articles with CTAs
- Translations to Portuguese, Spanish and English
- Initial result analysis and refining, if necessary
- Report development about the previous month
Sixth Month
-
Content development
-
2 Strategic SEO articles
-
3 Curated articles with CTAs
-
Translations to Portuguese, Spanish and English
-
Initial result analysis and refining, if necessary
-
Report development for the previous month
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Close Out Report with KPIs
[FEASIBILITY] Please provide a detailed budget breakdown.
Content Development, Research, and Support for 6 Months
Thiago - $2080,00 / per month
Cristian - $2080,00 / per month
Total: $25000
[FEASIBILITY] Please provide details of the people who will work on the project.
Thiago Nunes - Technologist in Analysis and Systems Development, entrepreneur with experience in the creation of several companies related to software development, including games, mobile and web systems. His most recent and relevant experience is related to the Marketing and Digital Strategies segment. He is currently Cardano's ambassador in Brazil and operator of the Ouros stake pool and Director of Operations at Cardano Warriors.
<https://www.linkedin.com/in/thiago-nunes-72b95327/>
https://github.com/thiago-tsnnst
Cristian Amaral - tech writer/copywriter with 10 years of experience in digital marketing (more specifically in content marketing). Specialized in translating technical aspects and resources into benefits easily perceived by the readers of his texts. At the moment, he’s being introduced to the mindset of decentralized communities to become a copywriter specialized in blockchain and decentralized ecosystems.
<https://www.linkedin.com/in/amaralcristian/>
[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.
Definitely. The creation of educational content is a non-stop activity, and, as the Cardano dev community grows, more content will be needed for nurturing the existing participants and for attracting new members.
[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?
We will integrate auditability tools created by the community, such as the treasury guild (to manage transactions and record it in an open manner), and Dework (to create a pipeline to track different stages and tasks of this project).
This will be our monthly content delivery:
- 2 strategic and SEO-oriented articles (in English, Portuguese, and Spanish)
- 3 curated, translated, and enhanced for conversion articles (in English, Portuguese, and Spanish)
We expect to have insights to share about the articles 30 days after publication, which will be close to the Catalyst monthly reports where they will be included.
To comply with the audit of Catalyst reports, this project will not be tracked by hours, but by monthly milestones.
In order to provide an easy way for the community to audit this project, we’ll establish a gitbook and provide its link in the Catalyst monthly reports.
[AUDITABILITY] What does success for this project look like?
Content KPI
- Click metrics related to the main EVM portals and/or contact for submitting proposals for Catalyst
- Number of articles translated per month
- View numbers of the articles optimized for EVM-related searches
Project KPI will follow our monthly report with the estimated production expected in the roadmap.
[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.
This proposal is an entirely new one.
