[IMPACT] Please describe your proposed solution.

The growing demand for instant and updated information creates a new challenge for the future of companies: the definition of fast, attractive and efficient corporate communication.

We want to offer the crypto market specialized services for the management and distribution of internal content in real time, for digital communication projects.

With Corporate TV (only video, no audio support), Cardano can have a TV Network connected 24 hours a day on the internet for communication through videos.

Contents of TV ONLINE's Initial Programming Grid

• Cardano News Feed
• Coin quotes (Bitcoin, Ethereum, USDT, Cardano…)
• Featured projects in the Ecosystem
• Events Coming
• Influencers
• Advertisers
• Glossary
• Community Twitters
• New ISPOs
• Catalyst Program
• Institutional Cardano

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Technology:

We will work with pioneering software in online content management services and customized solutions – 100% via the Internet, only video & no audio, broadcasting on YouTube.

Technology Platform:

• Management and distribution of media;
• Several media supported;
• Screen Fragmentation;
• RSS with online information;
• Remote remote / online maintenance;
• Display proof report in XML format;
• Compatibility with different software for updating (eg Excel, Word, Access, PowerPoint, Twitter, Orkut…).

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

A risk for the project is that we can share the 24h channel link on youtube to users, but we believe in traffic the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest ecosystem cardano project directory (approximately 800 + projects).

We will also work with influencers, youtubers and crypto content portals to publicize the launch of the online channel.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of planning the TV ONLINE programming schedule
• Gathering requirements and resources
• Programming wireframe creation
• Validation with key users
• Programming adjustments and adaptations

Month 2:

• Finalization of programming
• Design and UX validation with key users
• Creating all other screens and interfaces
• Start of grid programming

Month 3:

• Video player setup
• Online channel setup on youtube
• Launching MVP as a beta version for early adopters
• Feedback validation and platform improvements

Month 4:

• Official launch of the platform
• Communication with media partners, sites specializing in cryptography.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

Detailed budget breakdown:

Journalist: $1,200 x 4 months = $4,800

Blockchain and cryptocurrency content editor = $1,900 x 4 months = $7,600

Video maker 1: $900 x 4 months = $3,600

Video maker 2: $900 x 4 months = $3,600

Teacher / content editor = $1,100 x 4 months = $4,400

Product Owner = $900 x 4 months = $3,600

Marketing Assistant = $600 x 4 months = $2,400

Social Media = $800 x 4 months = $3,200

Designer UX/UI 1 =$900 x 4 months = $3,600

Designer UX/UI 2 =$900 x 4 months = $3,600

Marketing Budget = $4,500

Streaming Licenses and Software (1 year) =2,900

Amazon AWS Services Maintenance (1 year) = $1,800

TOTAL: $49,600

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Flávio Lima - <https://www.linkedin.com/in/fl%C3%A1vio-lima-4b706133/>

Advertising professional, video maker and art and animation director, he has been working with Corporate TV projects for over 15 years, having implemented more than 50 Corporate TV operations and Digital Signaling points (Digital out-of-home media), through of the company Inbox Mídia (www.inboxmidia.com.br) with more than 800 TVs distributed in places with large circulation of people, being responsible for the programming schedule, art direction and content, management of the creation, animation and video makers team.

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Possibly yes, we believe that the Catalyst Fund, added to the sponsors that will be online broadcast, we managed to make the platform self-sufficient in the medium term.

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs

• Number of views on youtube live: 30,000

• Number of Youtube subscriptions channel: 7,500

• Number of news broadcast: 10,000

• Number of hours of online transmission: 700h+/month

  [AUDITABILITY] What does success for this project look like?

Success for this project can be defined:

• Number of content produced

• Real-time generated information for site users

• Amount of sharing on social networks

• Number of shares on specialized media sites

  [AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.