[IMPACT] Please describe your proposed solution.

We will implement a powerful widget embedded directly in the keywords (hotwords) in the news of the cryptocurrency sites, so for example, if someone is reading a news that talks about ""Cardano"", that term will be ""emphasis" and hovering over it will open an overlay with real-time currency price information, volume, % up or % down, etc.

With this, the user will not need to leave the page to consult the currency price on external sites such as CoinmarketCap or Coingecko, bringing great speed and improving the user experience within the news sites.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The script will be inserted through Google Tag Manager with just one line of code, so the news portal will be able to list all supported coins and tokens and automatically when these terms appear in some news, it automatically pulls the overlay with the widget information.

We intend to implement automatic pricing for major coins as well as token developments within the Cardano blockchain.

The entire architecture will be assembled with the best development practices, ensuring a great user experience, connecting through APIs and with microservices architecture, always aiming at the best speed and response time for queries and display for users.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main challenge for the project will be the integration of the widget script by the content portals that cover the crypto world. We will already start with the widget installed on the CardanoFeed.com website, with more than 1,000,000 monthly visits and bringing great visibility to the projects and also acting as a great case to implement on other websites.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of platform architecture planning
• Creation of the widget wireframe
• Adjustments and adaptations in wireframe
• Wireframe finalization
• Creation of the first version of the interface
• Start of back-end
• Start of API as a Service

Month 2:

• Validation of requirements and design
• Adjustments in the first version of the interface
• Start of front-end programming

Month 3:

• Validation of front-end programming with users
• Start of front-end and back-end integration
• Completion of front-end and back-end integration

Month 4:

• MVP release as a beta version for early adopters
• Validation of feedback and platform improvements

Month 5:

• Widget script integration on CardanoFeed.com
• Widget script integration on other crypto sites
• Official launch of the platform

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

More complete details can be provided if and when we are selected by Catalyst.

Developer Front-end: 2,800 x 5 months = $14,000

Developer Back-end: 2,800 x 6 months = $16,800

Product Owner = $900 x 6 months = $5,400

Marketing Assistant = $600 x 4 months = $2,400

Social Media = $800 x 4 months = $3,200

Designer UX/UI =$900 x 4 months = $3,600

Marketing Budget = $800

Amazon AWS Services Maintenance (1 year) = $1,600

TOTAL: $47,800

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

Full stack and software engineer

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Gino Matos - <https://www.linkedin.com/in/gino-matos-06296b172/>

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey."

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, we believe the platform will become self-sufficient by including sponsors in the widget.

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs

• Number of script impressions: 100,000

• Number of coins listed: 50

• Number of integrated content sites: 10

• Integration with content sites according to roadmap

  [AUDITABILITY] What does success for this project look like?

Success for this project can be defined:

• Number of triggers and visualization of the overlay widget

• CTR: Relationship between impression and click on Widget

• Validation of feedback and platform improvements

  [AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.