[IMPACT] Please describe your proposed solution.

<u>Live Cardano's blockchain on-chain activity transformed into actionable insights and information.</u>

The App that allows you to track and follow Cardano wallets and get notified in real-time when they mint. You can use it to follow what influencers, whales, youtubers, traders, companies or your friends are minting and get alerted in real-time.

To start using the platform, you just need to find some wallets you want to follow, we have a "Who To Follow" page with the most followed wallets in the app. You can also choose to copy and paste any wallet address and start tracking the purchase or sale of NFTs from that user.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Click the button to track the portfolio to add to your Dashboard. From there, you will start receiving notifications every time someone you follow to mint new NFTs, buy or sell. We will also work on some filters to avoid SPAM and fight fake mints.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

We believe that the difficulty will not be in adoption, as we have verified the interest of users in tracking NFTs minted, bought and sold from favorite users. To leverage this adoption, we will provide 7 days free for users TO TRY the platform.

We will need to invest more efforts in getting users to subscribe to the service monthly, and that will come if the product meets expectations with the free period.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of platform architecture planning
• Gathering requirements and features
• Creation of the website wireframe
• Validation with key users
• Adjustments and adaptations in wireframe
• Wireframe finalization

Month 2-3:

• UX/UI studies for the website
• Creation of the first version of the interface with some screens
• Validation of requirements and features
• Adjustments in the first version of the interface
• Design and UX validation with key users
• Design tweaks
• Creation of all other screens and interfaces

Month 4:

• Attracting the first users
• Validation of requirements and features
• Platform validation with early users
• Start of front-end programming

Month 5:

• Validation of front-end programming with users
• Start of front-end and back-end integration
• Completion of front-end and back-end integration
• MVP release as a beta version for early adopters
• Validation of feedback and platform improvements

Month 6:

• Official launch of the platform
• Communication with media partners, content portals, crypto specialist sites.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

More complete details can be provided if and when we are selected by Catalyst.

Developer Front-end: 2,800 x 5 months = $14,000

Developer Back-end: 2,800 x 5 months = $14,000

Product Owner = $900 x 6 months = $5,400

Marketing Assistant = $600 x 4 months = $2,400

Social Media = $800 x 4 months = $3,200

Designer UX/UI =$900 x 4 months = $3,600

Marketing Budget = $3,300

Amazon AWS Services Maintenance (1 year) = $1,600

TOTAL: $47,500

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

Full stack and software engineer

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, we believe that the platform will become self-sufficient with user adoption and monthly fees to be charged for using the app.

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.

• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs

• Number of hits to the website: 50,000

• Number of registered users: 3,000

• Number of user subscriptions: 100

• Number of connected Web3 wallets: 3,000

• Number of tracked wallets: 3,000

• Number of sended notifications: 50,000

  [AUDITABILITY] What does success for this project look like?

Success for this project can be defined:

• Real-time generated information for site users

• Community engagement on social networks (Youtube, Twitter, Telegram and Reddit)

• Make users follow wallets of more experienced people and help in the best choice

• Keep users always updated in real time

• Help discover new NFT projects, perhaps still under the radar

• Validation of feedback and platform improvements

  [AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.